Navigating the space between being a designer who is focused on functionality, and practicality and an artist who lives in the fleeting moments of the everyday, I draw parallels between being an artist and a designer by allowing the mediums, crafts, and processes to speak, breathe and seen through my works. Taking influences from craft, and the ordinary around, I attempt to encapsulate an essence of life - paying homage to moments, memories, and experiences that may get looked over, forgotten, or go unnoticed yet hold valuable spaces - for inspiration and creation.
As a designer, my approach combines research and strategy to design cohesive visual systems that are recognisable, memorable and emotional. I believe in design that is functional, practical with the capacity to build connections and spread joy.
As an artist, I take inspiration from craft and the ordinary around me as I attempt to encapsulate an essence of life - paying homage to moments, memories, and experiences that may get looked over, forgotten, or go unnoticed yet hold valuable spaces - for inspiration and creation.
SERVICES
Art Direction, Brand Design, Packaging Design, Print design, Exhibition Design, Merchandise Design, Design Research